Plan Estratégico para Mejorar la Gestión de una Empresa Manufacturera bajo el Enfoque del Cuadro de Mando Integral

Published in: Engineering for a Smarter Planet: Innovation, ITC, and Computational Tools for Sustainable Development: Proceedings of the 9th Latin American and Caribbean Conference for Engineering and Technology
Date of Conference: August 3-5, 2011
Location of Conference: Medellin, Colombia
Authors: Soraidy Rojas
Tamara Fuentes
Refereed Paper: #272

Abstract

Strategic planning is a management tool that enables organizations to achieve their objectives, therefore, is in the Strategic Plan which sets out the vision, mission, values, policies, objectives and goals that every company must meet at a specific time and within which management must be framed. This paper aims to design a Strategic Plan to Improve Management of a Manufacturing Enterprise under the Focus of Balanced Scorecard. The methodology was to conduct an assessment of the organization in its strategic and internal and external factors affecting it, then set the strategies, strategic objectives and indicators are then developed an action plan for achieving the strategies presented and, finally, evaluated the Strategic Plan. Among the findings highlight the strategic concept design appropriate to the characteristics of the organization, the proposed strategic plan, which sets out the strategic goals, objectives and tactics and the system of management indicators, which shows the quantifiers and the goal associated with each indicator, the evaluation indicated the feasibility of the proposal.